At Cuddle Cushions, everything we make starts with one simple belief: comfort should feel personal.

Our journey began at local markets, where we sold a range of handmade products and spent our days talking directly to customers. Among everything on our table, one product stood out, our body pillows. People didn’t just buy them, they came back for them. They told us how much better they slept, how supported they felt, and how something so simple made such a difference in their everyday comfort.

That feedback changed everything.

We realised we weren’t just selling pillows, we were helping people rest better. So we chose to focus entirely on what we did best, and Cuddle Cushions was born with comfort at its core.

Today, we design cruelty-free faux down pillows that are soft, supportive, and made to last. Our faux down filling is an ethical alternative to traditional duck down, chosen because it delivers that plush, cloud-like feel while being kinder to animals and more considered for real homes.

What started as a family venture has grown into a small, dedicated team, united by the same goal: creating pillows that feel good to sleep on and good to own. Every pillow we make is designed to support how you rest, whether that’s deeper sleep, better alignment, or simply feeling more at ease at the end of the day.

As we continue to grow, we stay grounded in what brought us here in the first place, listening to our customers, valuing quality over excess, and treating comfort as something worth doing properly.

Because good sleep isn’t a luxury.

It’s something everyone deserves.